CPF's Naua platform, SGBJ renew partnership | Crown Prince Foundation

CPF's Naua platform, SGBJ renew partnership

4 July 2021


The Crown Prince Foundation (CPF) on Monday said it renewed the partnership between its Naua platform, a social impact initiative, and Societe Generale de Banque - Jordan (SGBJ), for the next three years.

The partnership aims to enhance the bank's social responsibility, and work jointly to adopt new initiatives on the Naua platform, aimed to support the local community, CPF said in a statement.

Speaking at the ceremony, CEO of Naua, Ahmed Al-Zoubi, expressed happiness at renewing the partnership with SGBJ, adding that creating "effective" working partnerships with private sector institutions is a Naua's main action axis which the platform is keen to implement, emanating from its belief in the need to revive this role in a way that serves the local communities in all the Kingdom's governorates.

For his part, SGBJ's General Manager, Nadim Abawat, said: "Renewal of this partnership reflects the bank's interest in maintaing support to social responsibility activities, a part of its core interests, stemming from its belief in the importance of the private sector's participation in supporting these undertakings due to their positive impact on society as a whole."

Since its establishment, Naua platform has contributed within its various business partnerships to support and implement more than 153 charitable projects, funded by donors, individuals and companies, in addition to raising donations, which amounted to more than JD3.5 million that directly affected 635,000 people and improved their living standards in various governorates countrywide.