The Initiative was launched as per the directives of His Royal Highness Crown Prince Al-Hussein bin Abdullah II, the Crown Prince, and aims at unifying efforts towards preserving the Arabic language and empowering young people with skills to be global ambassadors for our mother tongue; using the latest technologies to highlight its status and beauty. The Initiative is implemented in partnership with the Academy of the Arabic Language.
The Initiative aims to create a unique model for young people who believe in their language and to re-enforce their identity and make a positive impact. Furthermore, the Program also aims at embedding the Arabic language within the Fourth Industrial Revolution, which is based on the digital revolution and the fields that fall under it, such as artificial intelligence, robotics, and the Internet of Things (IoT), among others.
